AI X TRAVEL
Intelligent Personal travel Assistant
Smart travel planning assistant
Turn travel planning into a shopping spree—discover, select, and style your perfect journey.
ROLE
UIUX Designer
TOOLS
Figma
TIMELINE
2 Month
type
Case Study
Faced with common travel challenges such as scattered information, decision fatigue, and disorganized itineraries, I developed an AI-powered travel assistant to enhance planning efficiency and personalization.
Leveraging key capabilities like preference learning, real-time data integration, and multi-user collaboration, this tool sprovides a one-stop, adaptive travel solution.
It allows users to effortlessly build and adjust their travel plans in real time—just like shopping.
Feel overwhelmed and directionless when planning trips
Feel overwhelmed and directionless when planning trips
Users or travelers are often struggling to find suitable destinations, organize schedules, and stay within budget—all while wanting a personalized and stress-free experience.
Work Flow
Plan your trip step by step by chatting with our AI — it learns your preferences and builds the perfect itinerary for you.
Picking places feels like shopping — add destinations to your trip just like items to a cart! You can organize them by days and even invite friends to join the fun and plan together.
Picking places feels like shopping — add destinations to your trip just like items to a cart! You can organize them by days and even invite friends to join the fun and plan together.
Users or travelers are often struggling to find suitable destinations, organize schedules, and stay within budget—all while wanting a personalized and stress-free experience.
Finding problems through interview and Online forum
Through a combination of one-on-one interviews and deep dives into travel-focused forums, we uncovered three core pain points for today’s travelers:
Target User (Persona)
Journey Map
By mapping the traveler’s journey, we can pinpoint exactly when they begin to feel inconvenienced. We then uncover additional opportunities to address those pain points and elevate the overall planning experience
Brainstorm
Users or travelers are often struggling to find suitable destinations, organize schedules, and stay within budget—all while wanting a personalized and stress-free experience.
Information Architecture
Low-Fidelity Design
Style Guide
High Fidelity Design
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